Metrology applications in industry increasingly demand ultra-high accuracy and sophisticated designs while keeping costs at a minimum. The common drivers of current demands include miniaturisation, high volume and increased accuracy. Recent scientific advancements in the field of metrology provide accurate, fit-for-purpose, yet cost-effective solutions. The Advanced Measurement Solutions programme finds new and innovative solutions to existing measurement problems experienced by clients. It comprises projects delivering new realisation solutions for reference time, gas flow and pressure measurements, amongst others. Systems design engineering principles are embedded in the development processes. The main current activity is accurate time measurement for the SKA, and the application of structured light technology to accurate thin film or layer analysis, chirality measurements for reference materials and time-transfer through air.